{"id":131741,"date":"2026-03-05T15:49:52","date_gmt":"2026-03-05T15:49:52","guid":{"rendered":"https:\/\/www.4sustainability.it\/?page_id=131741"},"modified":"2026-03-06T10:23:20","modified_gmt":"2026-03-06T10:23:20","slug":"communicate-4s","status":"publish","type":"page","link":"https:\/\/www.4sustainability.it\/en\/communicate-4s\/","title":{"rendered":"COMMUNICATE 4S"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ back_color=”color-xsdn” overlay_alpha=”50″ equal_height=”yes” gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”214498″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner][vc_column_inner width=”1\/2″][vc_custom_heading text_font=”font-164481″ text_size=”h1″ text_height=”fontheight-179065″ uncode_shortcode_id=”129505″]<\/p>\n

communicating your sustainability journey correctly<\/h1>\n

[\/vc_custom_heading][vc_separator sep_color=”accent” el_width=”50%” el_height=”5px”][\/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”250401″][vc_empty_space empty_h=”1″][vc_column_text uncode_shortcode_id=”455147″] 4sustainability\u00ae <\/strong>is a recognised framework for measuring, verifying and improving sustainability performance across the fashion supply chain.
\nCommunicating your sustainability journey correctly is essential to enhance company e\ufb00orts and ensure clear, transparent and consistent messaging towards clients, brands and partners.
\nThis page provides essential guidance on how to communicate 4sustainability\u00ae<\/strong> and access o\ufb03cial downloadable materials<\/strong>.[\/vc_column_text][vc_empty_space empty_h=”1″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”4″ bottom_padding=”5″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”112416″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading text_color=”accent” text_font=”font-164481″ text_height=”fontheight-179065″ uncode_shortcode_id=”202346″ text_color_type=”uncode-palette”]<\/p>\n

how to communicate 4sustainability<\/h1>\n

[\/vc_custom_heading][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ z_index=”0″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ back_color=”color-xsdn” overlay_alpha=”50″ radius=”sm” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” width=”1\/4″ uncode_shortcode_id=”141692″ back_color_type=”uncode-palette”][vc_icon icon=”fa fa-check” icon_color=”accent” size=”fa-3x” uncode_shortcode_id=”125534″ icon_color_type=”uncode-palette”][\/vc_icon][vc_custom_heading heading_semantic=”h3″ text_font=”font-164481″ text_weight=”400″ uncode_shortcode_id=”333981″]always use the o\ufb03cial logo <\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ back_color=”color-xsdn” overlay_alpha=”50″ radius=”sm” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” animation_speed=”400″ animation_delay=”600″ width=”1\/4″ uncode_shortcode_id=”113347″ back_color_type=”uncode-palette”][vc_icon icon=”fa fa-signal” icon_color=”accent” size=”fa-3x” uncode_shortcode_id=”528589″ icon_color_type=”uncode-palette”][\/vc_icon][vc_custom_heading text_font=”font-164481″ text_weight=”400″ uncode_shortcode_id=”110754″]clearly indicate active Pillars<\/strong> and achieved level <\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ back_color=”color-xsdn” overlay_alpha=”50″ radius=”sm” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”800″ width=”1\/4″ uncode_shortcode_id=”132799″ back_color_type=”uncode-palette”][vc_icon icon=”fa fa-bookmark” icon_color=”accent” size=”fa-3x” uncode_shortcode_id=”178811″ icon_color_type=”uncode-palette”][\/vc_icon][vc_custom_heading heading_semantic=”h3″ text_font=”font-164481″ text_weight=”400″ uncode_shortcode_id=”111081″]communicate the actual status of the certi\ufb01cation <\/strong>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ back_color=”color-xsdn” overlay_alpha=”50″ radius=”sm” shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/4″ uncode_shortcode_id=”919525″ back_color_type=”uncode-palette”][vc_icon icon=”fa fa-exclamation-triangle” icon_color=”accent” size=”fa-3x” uncode_shortcode_id=”187512″ icon_color_type=”uncode-palette”][\/vc_icon][vc_custom_heading heading_semantic=”h3″ text_font=”font-164481″ text_weight=”400″ uncode_shortcode_id=”151066″]avoid generic<\/strong> or misleading claims <\/strong>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”103544″][vc_empty_space empty_h=”1″][vc_column_text css=”.vc_custom_1772725466688{margin-bottom: 0px !important;}” uncode_shortcode_id=”101929″]<\/p>\n

Download the o\ufb03cial guidelines for the use of the 4sustainability\u00ae trademark<\/h3>\n

[\/vc_column_text][vc_empty_space empty_h=”1″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”50″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-wayh” overlay_alpha=”100″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ style=”inherited”][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ back_color=”color-lxmt” back_image=”131793″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”200″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ mobile_height=”300″ uncode_shortcode_id=”237181″ back_color_type=”uncode-palette”][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ back_color=”color-xsdn” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” zoom_width=”0″ zoom_height=”0″ width=”1\/4″ uncode_shortcode_id=”133782″ back_color_type=”uncode-palette”][vc_column_text css=”.vc_custom_1772725500346{margin-bottom: 0px !important;}” uncode_shortcode_id=”212213″]<\/p>\n

where and how to communicate it<\/h2>\n

[\/vc_column_text][vc_column_text uncode_shortcode_id=”647736″]4sustainability\u00ae<\/strong> can be communicated:[\/vc_column_text][uncode_list icon=”fa fa-circle-check” icon_color=”color-185160″ uncode_shortcode_id=”105217″ icon_color_type=”uncode-palette”]<\/p>\n

    \n
  • on the company website (Sustainability, Certi\ufb01cations, About us)<\/li>\n
  • on social media<\/li>\n
  • in brochures, presentations and corporate documents<\/li>\n
  • in communications with clients, brands and suppliers<\/li>\n
  • in all contexts, messaging must remain consistent with the actual pathway implemented and veri\ufb01ed data<\/li>\n<\/ul>\n

    [\/uncode_list][vc_empty_space empty_h=”1″][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ back_color=”color-lxmt” back_image=”131788″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”200″ width=”1\/4″ uncode_shortcode_id=”633471″ back_color_type=”uncode-palette” mobile_height=”300″][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”600″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ uncode_shortcode_id=”188157″ back_color_type=”uncode-palette”][vc_empty_space empty_h=”0″][vc_column_text uncode_shortcode_id=”205366″]<\/p>\n

    web site and social media<\/b><\/h2>\n
    \n

    on the web site<\/h3>\n

    The recommended way to communicate 4sustainability\u00ae is through the o\ufb03cial Certi\ufb01cate<\/strong>, clearly indicating active Pillars, achieved level and validity period.
    \nIn limited spaces, the trademark may be used with an identi\ufb01cation ID accompanied by a short descriptive text.<\/p>\n

    on social media<\/h3>\n

    The trademark may also be used on social media, provided that the accompanying text always speci\ufb01es the Pillars<\/strong> and achieved level<\/strong>.<\/p>\n<\/div>\n

    [\/vc_column_text][vc_empty_space empty_h=”2″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”50″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-wayh” overlay_alpha=”100″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” uncode_shortcode_id=”168901″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ back_color=”color-xsdn” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” zoom_width=”0″ zoom_height=”0″ width=”1\/4″ uncode_shortcode_id=”133873″ back_color_type=”uncode-palette”][vc_column_text css=”.vc_custom_1772725761954{margin-bottom: 0px !important;}” uncode_shortcode_id=”617307″]<\/p>\n

    sharing certi\ufb01cation with clients and brands<\/h2>\n

    [\/vc_column_text][vc_column_text uncode_shortcode_id=”554086″]To enable transparent and recognizable communication across the entire supply chain, it is possible to share the following with clients and brands:[\/vc_column_text][uncode_list icon=”fa fa-circle-check” icon_color=”color-185160″ uncode_shortcode_id=”699358″ icon_color_type=”uncode-palette”]<\/p>\n

      \n
    • updated 4sustainability\u00ae Certi\ufb01cate<\/li>\n
    • Abstract Report of the latest veri\ufb01cation<\/li>\n
    • veri\ufb01ed data via the Ympact platform<\/li>\n<\/ul>\n

      [\/uncode_list][vc_empty_space empty_h=”1″][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ back_color=”color-lxmt” back_image=”131786″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”200″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ mobile_height=”300″ uncode_shortcode_id=”370025″ back_color_type=”uncode-palette”][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”3″ override_padding=”yes” column_padding=”2″ back_color=”color-xsdn” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”600″ zoom_width=”0″ zoom_height=”0″ width=”1\/4″ uncode_shortcode_id=”194652″ back_color_type=”uncode-palette”][vc_empty_space empty_h=”0″][vc_column_text css=”.vc_custom_1772725914393{margin-bottom: 0px !important;}” uncode_shortcode_id=”147611″]<\/p>\n

      communicating 4sustainability\u00ae to suppliers<\/h2>\n

      [\/vc_column_text][vc_column_text uncode_shortcode_id=”125351″]<\/p>\n

      \n

      Communicating the sustainability journey to suppliers is a key step in building a more transparent and collaborative supply chain. Through Ympact<\/strong>, companies can collect and share data in a structured way, simplifying dialogue across the supply chain.<\/p>\n

      <\/h2>\n

       <\/p>\n<\/div>\n

      [\/vc_column_text][vc_empty_space empty_h=”0″][\/vc_column][vc_column column_width_percent=”100″ position_horizontal=”left” gutter_size=”3″ back_color=”color-lxmt” back_image=”131784″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”zoom-in” animation_delay=”200″ width=”1\/4″ uncode_shortcode_id=”119403″ back_color_type=”uncode-palette” mobile_height=”300″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-lxmt” overlay_alpha=”50″ equal_height=”yes” gutter_size=”5″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”154643″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ css_animation=”left-t-right” animation_delay=”100″ width=”2\/3″][vc_empty_space empty_h=”1″][vc_custom_heading text_color=”accent” text_font=”font-164481″ text_height=”fontheight-179065″ uncode_shortcode_id=”883935″ text_color_type=”uncode-palette”]<\/p>\n

      examples of 4sustainability companies<\/h1>\n

      [\/vc_custom_heading][vc_empty_space empty_h=”1″][vc_column_text css=”.vc_custom_1772726052900{margin-bottom: 0px !important;}” uncode_shortcode_id=”173806″]<\/p>\n

      Many fashion supply chain companies already communicate their 4sustainability\u00ae journey clearly and e\ufb00ectively. This section presents concrete examples of how to integrate 4sustainability\u00ae into corporate communication. (Section under development)<\/p>\n

      [\/vc_column_text][uncode_list icon=”fa fa-circle-check” icon_color=”color-185160″ uncode_shortcode_id=”990676″ icon_color_type=”uncode-palette”]<\/p>\n

        \n
      • Available materials <\/strong><\/li>\n
      • O\ufb03cial guidelines for use of the 4sustainability\u00ae trademark <\/strong><\/li>\n
      • Communicating 4sustainability\u00ae to clients and suppliers <\/strong><\/li>\n
      • Standard communication texts <\/strong><\/li>\n<\/ul>\n

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