(RECYCLED) WOOL COMES BACK IN FASHION

4sustainability_recycled_woolRecycled Wool is the title of the latest pubblication of the European Outdoor Group in collaboration with GreenroomVoice. It’s report that aims to promote dialogue and build stable relationships between brands and the supply chain of recycled wool. Wool, in fact, is slowly regaining popularity, as it provides new opportunities for product innovation. Consumers are also becoming increasingly aware of the benefits of using fibers of animal origin. There are many challenges, including the environmental credentials of recycled content, its traceability and authenticity, and animal welfare. To read the full report you can click here.