communicating your sustainability journey correctly
4sustainability® is a recognised framework for measuring, verifying and improving sustainability performance across the fashion supply chain.
Communicating your sustainability journey correctly is essential to enhance company efforts and ensure clear, transparent and consistent messaging towards clients, brands and partners.
This page provides essential guidance on how to communicate 4sustainability® and access official downloadable materials.
how to communicate 4sustainability®
always use the official logo
clearly indicate active Pillars and achieved level
communicate the actual status of the certification
avoid generic or misleading claims
Download the official guidelines for the use of the 4sustainability® trademark
where and how to communicate it
4sustainability® can be communicated:
- on the company website (Sustainability, Certifications, About us)
- on social media
- in brochures, presentations and corporate documents
- in communications with clients, brands and suppliers
- in all contexts, messaging must remain consistent with the actual pathway implemented and verified data
web site and social media
on the web site
The recommended way to communicate 4sustainability® is through the official Certificate, clearly indicating active Pillars, achieved level and validity period.
In limited spaces, the trademark may be used with an identification ID accompanied by a short descriptive text.
on social media
The trademark may also be used on social media, provided that the accompanying text always specifies the Pillars and achieved level.
sharing certification with clients and brands
To enable transparent and recognizable communication across the entire supply chain, it is possible to share the following with clients and brands:
- updated 4sustainability® Certificate
- Abstract Report of the latest verification
- verified data via the Ympact platform
communicating 4sustainability® to suppliers
Communicating the sustainability journey to suppliers is a key step in building a more transparent and collaborative supply chain. Through Ympact, companies can collect and share data in a structured way, simplifying dialogue across the supply chain.
examples of 4sustainability® companies
Many fashion supply chain companies already communicate their 4sustainability® journey clearly and effectively. This section presents concrete examples of how to integrate 4sustainability® into corporate communication. (Section under development)
- Available materials
- Official guidelines for use of the 4sustainability® trademark
- Communicating 4sustainability® to clients and suppliers
- Standard communication texts
