State of Fashion 2024 and Fashion CEO Agenda 2023: The Themes Shaping the Future of Fashion.
This is the title of the webinar from which we have extracted the highlights that you can listen to in this video. Starting from the snapshot of the fashion sector provided by the State of Fashion report by McKinsey & Company and The Business of Fashion, we discussed the Green Claims Directive, marketing tools, supply chains, and digitalization from the perspective of companies, aiming to identify the best operational responses to the increasingly pressing challenges of the market. This is precisely the support that the recent evolutions of the 4sustainability system aim to ensure.

Much has been written about the 2023 edition of the Global Fashion Summit, a highlight event where sustainability experts from around the world meet and compare views. This year’s title sounds more like a warning than ever: Ambition to Action, and to act early and well, we know, the support of innovation is crucial.

What impressions did we get from the June 27-28 event in Copenhagen? Francesca Rulli and Massimo Brandellero tell about it in this special live with 4sustainability delving precisely into the topic of innovation, meant not only in terms of technology, but as a set of structured solutions that the market proposes. What makes the difference, from the perspective of sustainable development, is grasping its value.

Watch the video and leave your comment! If you were also in Copenhagen, please share your impressions: what did you enjoy and what convinced you less? Looking ahead to the next edition, we hope for an increasing presence of the supply chain.

Live with 4sustainability practically debuted with him: it was 2020 and among the very first guests on the program Matteo Ward already shone with credibility, commitment and communicative verve. We meet him again three years later to hear from his voice the story of Junk. Full Closets, the series produced by Will Media and Sky in which he documents with sensitivity and balance the impacts of the fashion industry on people and the environment.

How can a documentary like Junk help consumers grow in awareness? And what levers can brands act on to educate consumers about sustainability? Watch the episode of live with 4sustainability and give us your answer, too, if you want!

“Nice conversation with Eugenio Parravicini, CEO of Manifattura Sesia and true advocate of well-conceived and also well-told sustainability”.

In order to achieve sustainability, the fashion industry requires credible role models, and the Novara-based company is a shining example. Their integration with the local community, attention to environmental and social aspects, and well-structured approach to sustainability – with four 4sustainability pillars already in place – set a standard for the industry. Additionally, their communication approach is impeccable, both in substance and presentation.

Eugenio Parravicini, a specialist in textile engineering, served as Director of Spinning and Weaving for 12 years at IFT Crespi Ghemme, with delegated authority to manage hydroelectric power plants.
In 1995, he joined the family business, Manifattura Sesia, as General Manager, where he began to establish a loyal network of suppliers and customers. As CEO, he has committed to the company’s all-round growth, leading it to collaborate with the most prestigious brands in high fashion.

“Converging evidence from the MacKinsey report and 4sustainability experience to support the fashion industry.”.

The State of Fashion report by McKinsey and Business of Fashion is released annually to take stock of consumer habits, brand behaviors and micro-trends in the fashion industry.

The title of the 2023 edition – Resilience in the Face of Uncertainty – alludes to a situation of instability that fashion companies, however, seem equipped to manage.

In this special episode of live with 4sustainability we summarize the report’s most significant evidence, relating it to the progress of 4sustainability-branded implementation projects and the new features of the Ympact platform enabling the framework.

The episode resumes without substantial cuts the webinar of last May 10, an agile conversation between Francesca Rulli and three Sustainable Business Makers from the Process Factory team: Virginia Anichini, Paria Behmanesh and Elisabetta Bosi.

“Live with 4sustainability returns with a special episode: an overview of the panel discussion titled “Transparent and Circular: Technology Supporting Sustainable Fashion.” The event took place on April 18, 2023, at Stazione Leopolda in Florence as part of the e-P Summit”.

Francesca Rulli, the panel’s host alongside Gio Giacobbe, Francesca Romana Rinaldi, and Giusy Stanziola, answered Silvia Gambi’s questions on fashion, sustainability, and technology. What obstaces does the production chain overcome when collecting data and measuring its environmental and social impact? And how can technology support traceability?

Francesca emphasized the need for harmonizing market demands and reference standards, creating new skills, and investing in culture, innovation, and research. These are the challenges that must be tackled to promote sustainable fashion.

“Natale 2022: anche quest’anno, per farvi gli auguri, lasciamo la parola ai protagonisti con Francesca Rulli di live with 4sustainability: compagni di strada, partner, complici, amici!”

Happy holidays from all / to all Sustainable Business Makers!

Gaia Nanni, Giuditta Passini e Francesca Tardelli, Barbara Cimmino, Roberto Lucini, Lucia Rosin, Massimo Brandellero, Lucia Bianchi Maiocchi, Elisa Gavazza, Andrea Venier, Anna Maria Tartaglia, Silvia Gambi, Ludovica Braglia

“Ethics and aesthetics must coexist; they serve each other mutually in order to generate beauty in all senses.”

She has worked in design and fashion since 2005, collaborating with international brands such as Inditex Group – ZARA, Adidas, Armani, Max Mara Group, Topshop, Mango, and many others.

In 2013, she co-founded an innovative and fully traceable sustainable brand, creating an exclusive capsule collection for YOOX | NET-A-PORTER.

Since 2009, Silvia has been specializing in the world of Sustainable Fashion, working as a consultant and mentor for large groups and innovative startups, sharing thematic columns on her Instagram channel @silviastella_ and collaborating with several newspapers as fashion sustainability editor.

“Starting September 29, 4S FORUM!
Subscribe to our online sustainability meeting program with fashion & luxury stakeholders.“

The new season of live with sustainability after the summer break begins with a special episode! More than an interview, a one-on-one chat with Ludovica Braglia (left) to introduce the 4S FORUM fashion & luxury stakeholder online meeting program.

In the first episode, scheduled for September 29 from 5 to 6:30 p.m., Ludovica will talk about the structured approach to sustainability with Anna Bassoni (Dainese Group), Luca Bruschi (Successori Reda), and Francesca Rulli and Giuditta Passini (Process Factory), who will delve into the 4sustainability system.
In the next two episodes, Camilla Carrara (Zerobarracento), Albert Candiani (Candiani Denim), Marzia Lanfranchi (Cotton Diaries), Daria Martelli, Matteo Ward… will also confront each other.

Visit our landing page dedicated to 4S FORUM to find out the full schedule and all program guests!
Are you a supply chain company? You can subscribe directly online at the promo fee of €80.00.

A concentrate of excitement, happy meetings, relevant contents and new stimuli. The 4sustainability Event took place on June 9 in the unique setting of Villa Viviani to remind us how fundamental human relationships are. “Every look, every handshake, every word spoken and heard have made this in person edition really special“, Francesca Rulli says. “This live with 4sustainability with the Event’s highlights is our way to thank anyone who has contributed to its success“.

Thanks to the speakers for the generous participation in the debate on sustainability in fashion: Annamaria Tartaglia, Costanza Brachi, Alberto Enoch, Elisa Gavazza, Matteo Magnani, Miran Ali, Attila Kiss, Iris Skrami, Liesl Truscott, Francesco Botto Poala, Andrea Crespi, Daniele Massetti, Olga Pirazzi, Matteo Ward, and Massimo Brandellero.

Thanks to our partners and friends at Brachi Testing Services and The ID Factory. Thanks to BGMEA and Savino Del Bene for their valuable support and collaboration. And thanks, above all, to all of you who joined us in Florence, strengthening that sense of community that 4sustainability now represents.