Live with 4sustainability practically debuted with him: it was 2020 and among the very first guests on the program Matteo Ward already shone with credibility, commitment and communicative verve. We meet him again three years later to hear from his voice the story of Junk. Full Closets, the series produced by Will Media and Sky in which he documents with sensitivity and balance the impacts of the fashion industry on people and the environment.
How can a documentary like Junk help consumers grow in awareness? And what levers can brands act on to educate consumers about sustainability? Watch the episode of live with 4sustainability and give us your answer, too, if you want!