live with 4sustainability: sustainability according to those who really do it

This section of the 4sustainability website is called Francesca Rulli, but I’m not the protagonist. At the center is sustainability as meant and practiced by some of its most honest and passionate interpreters: entrepreneurs, teachers, communicators … whom I thought of involving in a series of short interviews hoping that their words and experience can show others the way. There is nothing more powerful than concrete example for choosing consciously, in fact. And sustainability MUST be a conscious choice, to be pursued over time with consistency and truth.
You can follow live with 4sustainability® interviews – this is the name of the program – on the LinkedIn Sustainable Business Makers group! Every two weeks, a new conversation will be scheduled in which the most important voice will be yours! Who would you like to hear? What would you like to ask him/her?



I’m defined as “a sustainability expert with specialization in management systems for the implementation of sustainable development projects”. It sounds very serious, but it’s basically correct. For sure sustainability is a great passion, a dream to which I’ve applied my skills in management engineering and business process management.
In 2008, with other partners, I founded  Process Factory, a consulting company I’m also CEO of.

4sustainability® was born in 2013 as a network of skills and then a line of services. The contribution of Brachi Testing Services was fundamental to start, as well as the trust by some leading fashion brands’ management. Today, 4sustainability® is the Process Factory brand that certifies the adhesion of fashion & luxury companies to the sustainability roadmap, recognized as such by the market.
I won’t go any further, if not to mention my role as ZDHC – Zero Discharge of Hazardous Chemicals accredited teacher and trainer. It is a role that I care very much about, because the possibility of sustainability entering people’s lives and behaviors as an expression of all-round culture and civilization is linked to the transmission of knowledge.


Roberto Lucini

“Sustainability is… responsible innovation”.

Roberto Lucini is a forward-looking entrepreneur, constantly oriented towards innovation for business development.

Founder and CEO of Creazioni Digitali, a company in the Como district, leader in digital printing for the textile industry, Roberto has created Green Drop, a new digital pigment printing system that reduces water and energy consumption.

To him is also owed the establishment of CreŌ (Creation Opportunity), the name of the center for responsible innovation in digital textile printing set up within Creazioni Digitali in Lurate Caccivio. The initiative was born from the collaboration between the Como company and Kornit Digital, a leading Israeli business in fashion innovation.

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next time

The next appointment with live with 4sustainability is January 25th! Do you want to know who will be Francesca Rulli's guest? Follow us on on the LinkedIn Group Sustainable Business Makers

interview archive

Roberto Lucini


Numeri Primi

Anna Detheridge

Fabio Campana

Aurora Magni

Willy Gallia

Martina Schiuma