live with 4sustainability®: sustainability according to those who really do it

This section of the 4sustainability website is called Francesca Rulli, but I’m not the protagonist. At the center is sustainability as meant and practiced by some of its most honest and passionate interpreters: entrepreneurs, teachers, communicators … whom I thought of involving in a series of short interviews hoping that their words and experience can show others the way. There is nothing more powerful than concrete example for choosing consciously, in fact. And sustainability MUST be a conscious choice, to be pursued over time with consistency and truth.
You can follow live with 4sustainability® interviews – this is the name of the program – on the LinkedIn Sustainable Business Makers group! Every two weeks, a new conversation will be scheduled in which the most important voice will be yours! Who would you like to hear? What would you like to ask him/her?



I’m defined as “a sustainability expert with specialization in management systems for the implementation of sustainable development projects”. It sounds very serious, but it’s basically correct. For sure sustainability is a great passion, a dream to which I’ve applied my skills in management engineering and business process management.
In 2008, with other partners, I founded  Process Factory, a consulting company I’m also CEO of.

4sustainability® was born in 2013 as a network of skills and then a line of services. The contribution of Brachi Testing Services was fundamental to start, as well as the trust by some leading fashion brands’ management. Today, 4sustainability® is the Process Factory brand that certifies the adhesion of fashion & luxury companies to the sustainability roadmap, recognized as such by the market.
I won’t go any further, if not to mention my role as ZDHC – Zero Discharge of Hazardous Chemicals accredited teacher and trainer. It is a role that I care very much about, because the possibility of sustainability entering people’s lives and behaviors as an expression of all-round culture and civilization is linked to the transmission of knowledge.


Aurora Magni

“Sustainable fashion is a paradigm shift that questions business and consumption models. It requires research, intellectual honesty, scientific approaches but also creativity, networking skills. Is the fashion industry ready? I think so”.

Graduated in philosophy, Aurora Magni has a long experience in the textile and fashion field. She is co-founder and president of Blumine, a research and consulting company founded in 2010 to support the fashion industry towards sustainable business models.

She is the holder of the course “Sustainability of industrial systems” at the Engineering School of LIUC-Cattaneo University, she collaborates with university masters and training institutions.

Aurora is a journalist, and the author of research and books on sustainable innovation in textiles and fashion.

Watch the interview

next time

In the next episode of live with 4sustainability, online on September 28, Francesca Rulli will interview Willy Gallia, Chief Sustainability Officer of The Schneider Group. Write your questions for him on the LinkedIn Group Sustainable Business Makers!

interview archive

Aurora Magni

Willy Gallia

Beatrice Mason

Vincenzo Cangioli

Valeria Mangani

Filippo Servalli

Marina Spadafora

Chiara Tronville

Giulio Lombardo

Matteo Marzotto

Matteo Marzotto

Ian Whiteford

Matteo Mantellassi

Alexis Paparo

Rossella Ravagli

Vaeria Meliadò

Elena Prestigiovanni

Tessa Gelisio

Francesca Romana Rinaldi

Dalia Benefatto

4ustainability® Team

Maximilian Canepa

Francesca Rulli PF

Francesca Palamidessi