live with 4sustainability®: sustainability according to those who really do it

This section of the 4sustainability website is called Francesca Rulli, but I’m not the protagonist. At the center is sustainability as meant and practiced by some of its most honest and passionate interpreters: entrepreneurs, teachers, communicators … whom I thought of involving in a series of short interviews hoping that their words and experience can show others the way. There is nothing more powerful than concrete example for choosing consciously, in fact. And sustainability MUST be a conscious choice, to be pursued over time with consistency and truth.
You can follow live with 4sustainability® interviews – this is the name of the program – on the LinkedIn Sustainable Business Makers group! Every two weeks, a new conversation will be scheduled in which the most important voice will be yours! Who would you like to hear? What would you like to ask him/her?



I’m defined as “a sustainability expert with specialization in management systems for the implementation of sustainable development projects”. It sounds very serious, but it’s basically correct. For sure sustainability is a great passion, a dream to which I’ve applied my skills in management engineering and business process management.
In 2008, with other partners, I founded  Process Factory, a consulting company I’m also CEO of.

4sustainability® was born in 2013 as a network of skills and then a line of services. The contribution of Brachi Testing Services was fundamental to start, as well as the trust by some leading fashion brands’ management. Today, 4sustainability® is the Process Factory brand that certifies the adhesion of fashion & luxury companies to the sustainability roadmap, recognized as such by the market.
I won’t go any further, if not to mention my role as ZDHC – Zero Discharge of Hazardous Chemicals accredited teacher and trainer. It is a role that I care very much about, because the possibility of sustainability entering people’s lives and behaviors as an expression of all-round culture and civilization is linked to the transmission of knowledge.

Francesca Romana Rinaldi

Francesca Romana Rinaldi

The pandemic has severely affected the fashion industry. However, I trust it can accelerate the transformation of business models towards sustainability and circularity. I have been involved in sustainable fashion for 15 years and I have never seen such a strong interest: we must seize the opportunity”.

Francesca Romana Rinaldi, PhD, teaches at Bocconi University and SDA Bocconi where she is coordinating the course CSR in Fashion & Luxury at MAFED – Master in Fashion, Experience and Design Management. She is also part of the SDA Bocconi Sustainability Lab and coordinates the Community for Circular Fashion.

She is Director of the Master in Fashion Direction: Brand & Business Management and the New Sustainable Fashion short course at Milano Fashion Institute. She is author of Fashion Industry 2030 (Bocconi University Press, 2019) and co-author of L’Impresa Moda Responsabile (Egea, 2013) and The Responsible Fashion Company (Greenleaf Publishing – Routledge, 2014).

Francesca is Expert Co-Lead of the Policy Recommendation group in the UNECE project “Enhancing Transparency and Traceability of Sustainable Value Chains in the Garment and Footwear Industry”.

In 2019 she has created the instagram community @fashionindustry_2030 to discuss about responsible innovation and creation of shared value in fashion.

Guarda la videointervista

do not miss our next video interview!

On January 26 at 6.00 pm, watch live on the LinkedIn group Sustainable Business Makers the interview with Tessa Gelisio, TV presenter, blogger and sustainability activist.

interview archive

Dalia Benefatto


Maximilian Canepa

Francesca Rulli PF

Francesca Palamidessi

Matteo Ward

Andrea Crespi

Hakan Karaosman