live with 4sustainability®: sustainability according to those who really do it

This section of the 4sustainability website is called Francesca Rulli, but I’m not the protagonist. At the center is sustainability as meant and practiced by some of its most honest and passionate interpreters: entrepreneurs, teachers, communicators … whom I thought of involving in a series of short interviews hoping that their words and experience can show others the way. There is nothing more powerful than concrete example for choosing consciously, in fact. And sustainability MUST be a conscious choice, to be pursued over time with consistency and truth.
You can follow live with 4sustainability® interviews – this is the name of the program – on the LinkedIn Sustainable Business Makers group! Every two weeks, a new conversation will be scheduled in which the most important voice will be yours! Who would you like to hear? What would you like to ask him/her?



I’m defined as “a sustainability expert with specialization in management systems for the implementation of sustainable development projects”. It sounds very serious, but it’s basically correct. For sure sustainability is a great passion, a dream to which I’ve applied my skills in management engineering and business process management.
In 2008, with other partners, I founded  Process Factory, a consulting company I’m also CEO of.

4sustainability® was born in 2013 as a network of skills and then a line of services. The contribution of Brachi Testing Services was fundamental to start, as well as the trust by some leading fashion brands’ management. Today, 4sustainability® is the Process Factory brand that certifies the adhesion of fashion & luxury companies to the sustainability roadmap, recognized as such by the market.
I won’t go any further, if not to mention my role as ZDHC – Zero Discharge of Hazardous Chemicals accredited teacher and trainer. It is a role that I care very much about, because the possibility of sustainability entering people’s lives and behaviors as an expression of all-round culture and civilization is linked to the transmission of knowledge.


Ian Whiteford

If every single company decision takes into account the good of people and the planet, only then that company can call itself sustainable”.

Ian Whiteford is Sustainability & Compliance Manager at Alex-Begg, a historic textile company located in Ayr, on the west coast of Scotland.

Since 1866, Alex-Begg has been making accessories with the best cashmere, silk and wool yarns working with many prestigious fashion brands in the world.

Ian is graduated in Molecular Biology from Edinburgh University. He has been involved in sustainability for many years. In particular, he was responsible for the construction of Alex-Begg’s conversion process to sustainability and a coherent management and reporting system.

Before being a professional vocation, sustainability is for Ian a personal passion, that he continuously cultivates by participating in charity initiatives in his country and abroad and a non-profit organization that deals with the recovery and recycling of waste textile processing.

Guarda la videointervista

next time

On May 4 at 2.00 pm, Francesca Rulli will interview Matteo Marzotto, an entrepreneur and manager who really needs no introduction. Write your questions for him on the LinkedIn Group Sustainable Business Makers!

interview archive

Ian Whiteford

Matteo Mantellassi

Alexis Paparo

Rossella Ravagli

Vaeria Meliadò

Elena Prestigiovanni

Tessa Gelisio

Francesca Romana Rinaldi

Dalia Benefatto

4ustainability® Team

Maximilian Canepa

Francesca Rulli PF

Francesca Palamidessi

Matteo Ward

Andrea Crespi

Hakan Karaosman