live with 4sustainability®: sustainability according to those who really do it

This section of the 4sustainability website is called Francesca Rulli, but I’m not the protagonist. At the center is sustainability as meant and practiced by some of its most honest and passionate interpreters: entrepreneurs, teachers, communicators … whom I thought of involving in a series of short interviews hoping that their words and experience can show others the way. There is nothing more powerful than concrete example for choosing consciously, in fact. And sustainability MUST be a conscious choice, to be pursued over time with consistency and truth.
You can follow live with 4sustainability® interviews – this is the name of the program – on the LinkedIn Sustainable Business Makers group! Every two weeks, a new conversation will be scheduled in which the most important voice will be yours! Who would you like to hear? What would you like to ask him/her?



I’m defined as “a sustainability expert with specialization in management systems for the implementation of sustainable development projects”. It sounds very serious, but it’s basically correct. For sure sustainability is a great passion, a dream to which I’ve applied my skills in management engineering and business process management.
In 2008, with other partners, I founded  Process Factory, a consulting company I’m also CEO of.

4sustainability® was born in 2013 as a network of skills and then a line of services. The contribution of Brachi Testing Services was fundamental to start, as well as the trust by some leading fashion brands’ management. Today, 4sustainability® is the Process Factory brand that certifies the adhesion of fashion & luxury companies to the sustainability roadmap, recognized as such by the market.
I won’t go any further, if not to mention my role as ZDHC – Zero Discharge of Hazardous Chemicals accredited teacher and trainer. It is a role that I care very much about, because the possibility of sustainability entering people’s lives and behaviors as an expression of all-round culture and civilization is linked to the transmission of knowledge.

Francesca Rulli intervista Anna Detheridge

Anna Detheridge

“Fashion and the current fashion system are two different things. Our work on behalf of sustainable fashion aims to be a roadmap for a possible change, without giving up the pleasure that fashion can give us.”

Anna Detheridge is a writer, lecturer, curator and cultural activist committed to projects combining sustainability and culture. She has been teaching in many universities and colleges, including Bocconi University, the Milan Polytechnic, the School of the Art Institute of Chicago (SAIC). From 1985 to 2003, she was the curator of the art, architecture, design and fashion pages of Il Sole 24 Ore.

In 2001, Anna founded the non-profit Association Connecting Cultures, whose mission is to promote sustainability through the arts, fashion and design. She is also the director of Out of Fashion, a higher education course on the culture of sustainable fashion addressed to designers and professionals in the sector, created in collaboration with, the Gianfranco Ferré Foundation, CNA Milan and the support of the Consulate General of the Netherlands.

She has curated numerous books and exhibitions, including the volume Fashion Change and the first exhibition in Italy dedicated to the relationship between Art and Fashion, entitled Fashion as Social Energy.
In November 2016 she was awarded the Dr. Fritz Redlich Award in Human Rights from the Harvard Program in refugee Trauma, Harvard Medical School.

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We're working on another special "interview", which is our way to wish you a Merry Christmas and say goodbye until the next year! Continue to follow us on on the LinkedIn Group Sustainable Business Makers

interview archive

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4ustainability® Team

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Francesca Rulli PF

Francesca Palamidessi

Matteo Ward

Andrea Crespi

Hakan Karaosman