In sustainability, commitment must be measured. Our challenge is to make consumers more responsive.”

A graduate in Political Science from the Federico II University of Naples, Barbara Cimmino is Co-founder and Head of CSR & Innovation at Yamamay, as well as director of Yamacademy.
In 2019, the Board of the Pianoforte Group gives her the responsibility of launching the Inticom Spa CSR project and coordinating the sustainability policies of the Group’s two brands: Yamamay and Carpisa.

She sits on the General Council of the Unione Industriali of the Province of Varese since 2020. In 2022, she is elected President of the Textile and Apparel Merchandise Group of the same union.
A member of the Board of Directors and Executive Committee of Confimprese, from 2020 she is also on the Board of EURATEX.

A former professor of Strategic Marketing at the Seconda Università of Naples, in 2021 she is appointed Adjunct Faculty Member for the Master in Ethical Marketing and Sustainability Communication at the IULM University in Milan and member of the Scientific Committee of the Master Textiles – Design, Innovation, Sustainability at the Accademia d’Arte Galli in Como.

In 2018, she founded Diana Odv Luisa Romano, an organization dedicated to concretely supporting children and women in need.
She supports and collaborates with companies and associations committed to building an internal path of sustainability, encouraging the creation of networks and open innovation processes.