“Sustainable development is the only possible model to create lasting and inclusive added value, based on respect”.

Originally from Biella, Lorenzo Piacentini joined the textile industry in 2021 as CEO of Zegna Baruffa Lane Borgosesia after a career in Italy and abroad focused on the cosmetics sector. Attention to sustainability issues and personal care, very present in high-end cosmetics, are the main elements that unite his professional backgruound with the path of environmental and social responsibility Zegna Baruffa has been pursuing with conviction for many years.