“The awareness of wearing a garment made with respect for People, the Environment and the Future of all of us is the key to true new Elegance.”

Lucia Bianchi Maiocchi is Sustainability Manager and a bord member of Vitale Barberis Canonico, a historic manufacturing company of wool fabrics for men’s clothing in the Biella district. Together with her cousins Alessandro and Francesco, she represents the thirteenth generation of the family at the helm of the business.